Jack Whitten Expo is a project that takes an existing exhibition—Jack Whitten: The Messenger— and creates a campaign around it. By workingwith shorter texts, typography is explored as an expression beyond its functionality and legibility.
Through posters in different scales and for different situations a consistent visual system is created. Jack Whitten’s work implements a lot of texture and geometrical work which is something that this campaign transmits to the audience by creating intriguing layers that captivate the viewer.